(Co - JU - WA: That's where it comes from.)
Welcome - I'm happy you're here. In fact, I'm jazzed about any opportunity I have to show people the work that I do.
I’m passionate about using research-backed, crafty content to tell stories, build brands, and enable teams within all facets of ecommerce.
With a heavy background in marketing complex products — from GIS, to finance, to SaaS — I’ve found two parallels that I bring through to all of my storytelling:
1. People don’t care unless you have a good product.
2. People don’t care unless you connect with them.
This is what I’m all about: finding ways to explore and demonstrate the benefits of your product, while continually connecting with customers.
Recently, I’ve pivoted to bring my expertise and learnings to a worldwide audience.
I’ve had the opportunity to speak at international conferences (PayPal/BigCommerce New Rules of Growth 2019, EasyShip Ecommerce Day Chicago, Klaviyo:ATX, BigCommerce Make it Big 2019) and am often featured as an ecommerce expert in industry news.
2018 Easyship Ecommerce Day
I sat on a panel with participants from Klaviyo, Smile.io, and Easyship. Chicago.
2019 PayPal New Rules of Growth Tour
Facilitating a customer Q and A. San Francisco.